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Jul 12, 2025
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2020-2021 Catalog [ARCHIVED CATALOG]
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BSAD 2430 - Marketing Communications Focus on planning for the optimal use of all communication elements: advertising, personal selling, sales promotions, public relations. Combination of these elements must be tightly interwoven for successful management of brand equity, coordinating all aspects to achieve the same goals.
Location: B/L/M Credits: 3 Classroom Lecture Hours: 45
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