Jul 12, 2025  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

BSAD 2430 - Marketing Communications


Focus on planning for the optimal use of all communication elements: advertising, personal selling, sales promotions, public relations. Combination of these elements must be tightly interwoven for successful management of brand equity, coordinating all aspects to achieve the same goals.

Location: B/L/M
Credits: 3
Classroom Lecture Hours: 45