GDMA 1465 - Identity Design & Branding

In this course, students will learn the elements that combine to create an effective identity design. Representative and metaphoric symbols will be explored as they relate to modern identity design, as well as effective use of color and type. Branding and rebranding theories will be discussed and practiced as students conduct research to support their identity and branding decisions.

Location: CEC
Credits: 3
Classroom Lecture Hours: 40
Lab Hours: 15
Prerequisite(s): GDMA 1122, GDMA 1126, GDMA 1136, and GDMA 1354