GDMA 1460 - Package Design

This course analyzes modern package design, discussing its functional and aesthetic requirements. The technical and legal requirements are examined, as well as the branding and marketing factors that influence package design. The creative potential of packaging is explored in a diverse range of products, markets, and materials. Product photography and Adobe Stager are introduced and utilized along with Photoshop and Illustrator to create studio shots and digital mockups.

Location: CEC
Credits: 3
Classroom Lecture Hours: 35
Lab Hours: 30
Prerequisite(s): GDMA 1455