BSAD 2480 - Event Marketing

Develop skills based on a mix of concepts and theories that are unique to marketing of events and venues. Examine strategies for marketing in the events and venue environment. There will be a specific focus on planning, execution and evaluation of sponsorship activities for events, the principles and strategic issues of fundraising in nonprofit organizations, and the planning, marketing, and selling of any type of event from company social functions to major conventions.

Location: B/L/M
Credits: 3
Classroom Lecture Hours: 45
Lab Hours: 0