BSAD 2460 - Digital Marketing

Application and management techniques in utilizing digital marketing in the workplace. Strategies for businesses that may initiate or reassess the overall effectiveness and value of the digital elements of doing business to their overall corporate goals. Ethical and societal implications of digital marketing on the marketplace, customer base and employee commitment.

Location: B/L/M
Credits: 3
Classroom Lecture Hours: 45
Lab Hours: 0