EVOM 1060 - Customers and the Event Experience

This course will engage students in all aspects of an event, allowing them to understand the motivations and servicing of visitors to leisure, tourist and event destinations, venues and attractions. The course will focus on the retail elements of events such as ticketing and hospitality, the motivation behind purchases, and the importance of service delivery.

Location: O
Credits: 3
Classroom Lecture Hours: 45
Lab Hours: 0